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Japanese Cosmetic Brands You Need To Know

Asian beauty has become popular in recent years. In fact, even international cosmetic retailer Sephora has displays touting ‘innovative Asian beauty’.
But amazing Asian makeup products are not new. For years, Japanese cosmetics have been at the forefront of the industry and have delivered some amazing results. And drugstore-level Japanese cosmetics (like the stuff you’d find in Matsumoto Kiyoshi or Daikoku Drug, for example) are high quality. So, here are the best Japanese cosmetic brands you need to stock up on during your trip!

Japanese Cosmetic Brands

1. Isehan Heroine Make

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First on the list is Isehan Heroine Make. Despite all Japanese text, you can easily find this popular Japanese makeup brand by the anime-style princess illustration on the packaging. Look for the mascara and eyeliner. Both are super waterproof to last through rain, tears, and anything else a heroine may do. The mascara is one of Japan’s top sellers and comes in an intense black shade that you can’t find in Western mascaras.

2. Dolly Wink

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If mascara isn’t enough, amp up the drama with some falsies! Anyone who is familiar with Japanese makeup knows a good pair of false eyelashes is essential to complete the look. For this reason, the Japanese love Dolly Wink. Made by model and gyaru superstar Tsubasa Masuwaka, Dolly Wink eyelashes are some of the most popular choice out there. You can also try the eyeliner, another highly rated product under the brand.

3. Majolica Majorca

Looking for makeup that screams ‘kawaii’? Then look no further than Majolica Majorca! A youthful brand under Shiseido, this line offers great quality at more affordable prices than its mother company. The packaging is elaborate and whimsical, appealing to younger makeup addicts. Shades are bright and with plenty of shimmer. All the products are great quality, but the blush and mascara products are true standouts.

4. Canmake

Japanese Cosmetic Brands

Canmake Tokyo is one of the top selling makeup products in Japan. If you like vivid color cosmetic with great pigmentation, Canmake is the good choice for you. The price is cheap but good quality. I am highly recommend their Cream Cheek Blush products because of the formula is so creamy soft to the touch and easy to blend on your cheek. You will look so radiant throughout the day. Therefore, Cream Cheek Blush is popular abroad and even used by many beauty gurus.

5. K-Palette

K-Palette is well-known cosmetic brand in Japan. If you want a long-lasting eyeliner, K-Palette’s Lasting Two Way Liquid Eyebrow and Real Lasting Eyeliner 24h would fit you. They specialize in long lasting make up eye products. It’s pigmented and high water-resistant polymer to avoid smudge eyeliner withstands sweat and water.

6. Ettusais

Ettusais is established in 1991 by the leading Japanese cosmetics company Shiseido. Their target is 20s to 30s group of women, who look for simple and natural concept. They use very natural ingredients with pesticide-free plants. In 2017, Ettusais released Sakura Collection with very nice packaging.

7. MAQuillAGe 

Japanese Cosmetic Brands

MAQuillAGe products is a Japanese brand under the umbrella of Shiseido. They provide vibrant colors with beautiful packaging. This brand targets sophisticated working ladies, thus, it is a bit expensive compare with Canmake or Majorlica Majorca cosmetics. In 2017, Sailor Moon has collaboration with MAQuillAGe line with special packaging. They released 2 limited edition: Dramatic Powedery UV and Dramatic Skin Sensor Base UV Foundation. It’s give you a barely there natural beautiful finish after apply on the face.

8. Shu Uemura

Shu Uemura is one of the famous Japanese cosmetic brands which is created in 1983 and expanded internationally. Their packaging is looked trendy and containing the latest colors and textures, simple but unique. I like Shu Uemura Petal Skin Fluid Foundation and Rouge Unlimited Supreme Matte Lipstick.  Foundation has achieved natural glow with high coverage and lipstick provides long lasting comfort and moisture.

9. DHC

DHC embraces the Japanese concept of wabi-sabi. According to this philosophy, all of us are perfectly imperfect. Despite our imperfections, we should all have the privilege to feel comfortable in our own skin. And this Japanese beauty brand strives to achieve just that. How? Well, for over 40 years, DHC has been revolutionising skincare by fusing the latest science with traditional botanicals that provide superior nourishment!

DHC products, such as their best-selling Deep Cleansing Oil and Olive Virgin Oil, are mainly formulated with olive oil which carries antioxidants such as vitamin E and polyphenols. These dissolve every type of face dirt under the sun like sunscreen, sebum, and waterproof makeup. With one of the most nourishing oils in the world, DHC’s products hydrate your skin without clogging your pores. And to make things fancier, this Japanese beauty brand sources its olive oils from the organic olive groves of Baena, Spain, which are then purified in state-of-the-art factories in Japan!

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